THE STORE After a presentation in 1961 at the Martha Jackson Gallery in New York, Oldenburg's installation THE STORE was fully realized in his storefront studio on Manhattan's Lower East Side, where the artist functioned as both manufacturer and purveyor of his work.
The objects in THE STORE, brightly painted plaster wall reliefs and sculptures executed in different scales, were inspired by the food, fragments of advertisements, and clothing the artist encountered in the shop windows of his neighborhood. Unlike the slick, mechanical appearance of some Pop art, the objects in THE STORE have a deliberately sensuous, even vulgar character, their rough surfaces splashed and dripped with tempera or commercial enamel paint. After the original installations, Oldenburg continued to make plaster STORE objects until 1963.
"The goods in the stores: clothing, objects of every sort,
and the boxes and wrappers, signs and billboards--
for all these radiant commercial articles in my
immediate surroundings I have developed a great affection
which has made me want to imitate them."